“With all due respect I don’t have pity for you black niggas, that’s the way I feel. Screamin’ ‘Black Lives Matter’ ” is the first line that Joyner Lucas raps in his hit “I’m Not Racist”. As I got angry, quite offensive and at the same time goosebumps over my entire body, I continued listening. Joyner started citating the one fact after the other and I noticed that he was not even in the video. Different victims were lip syncing his lyrics. By setting two totally opposites across each other the video became powerful. On the one side of the table there was a white man sitting with a red trump hat citating the famous slogan ‘Make America Great Again’ and on the other end there was a stereotype black man sitting.